Our Mission

Being specialists in the Exclusive Distribution of foreign companies in the HORECA sector.

“Since 2002, my staff and I have been working in the world of hotel supplies, providing products and services to the Italian market. With dedication, we put all our experience in searching for innovation, with a precise desire: being a partner for suppliers and customers for many years to come!”

Andrea Medici
President and Founder of SMILE GROUP

This is the interview (into Italian) to Founder and President Andrea Medici, for SKY TV ITALY, in which SMILE was indicated as «Excellence business case» for Italian market. This interview was broadcasted in April 2020 on National TV.

What we do


From the beginning, we never stopped in visiting specialized shows all over the world, looking for companies and products that can provide solutions to the Italian market.


We analyze with utmost attention the overall proposal of the companies we selected, which we visit on site, and focus the attention on targeting an ideal selection to approach the Italian market.

Marketing and Communication

We define different ways of communicating to the marketplace.

  • Shows participations;
  • creation of original visual marketing material ;
  • modern and constantly updated internet site;
  • Comprehensive multimedia library;
  • large showroom at our headquarters in Verbania
  • targeted social media activity.

Commercial and distribution strategy

We establish the commercial strategy of the companies we distribute, as well as distribution principles, which is normally oriented to hotel dealers, avoiding therefore any “national super-wholesaler”.
The advantages:

  • attentive distribution;
  • higher margins for our Selected Dealers;
  • access to our Italian based stock, dedicated to our partners only ;
  • being part of an elite distribution network.

Sales activity

We study with our companies the best offers, trying to give maximum support also from the display point of view, as well as provide additional visual and explanatory marketing material.

After sale activity

For every need or after-sales need, we are at your disposal, as a reference point for the Italian market of the companies we represent and distribute.


We try to give constant and effective support, providing all the elements that can help the sales process, and focus mainly on training, especially on:

  • materials;
  • production processes;
  • sales processes, also with joint visits to end users together with our Selected Partners.

Management and administration

Our Customer Service carries out all activities aimed to management and administrative side, both in favor of our customers and suppliers, becoming the “missing link” between parts.
We take care of:

  • Order management, and invoicing, with order confirmations into Italian;
  • Logistic management;
  • Shipping management.

Customers won’t have to worry about dealing with foreign companies, and if they purchase from Smile Hotellerie, not even about Intrastat customs declarations, if delivered in Italy.

Contact Us

For any information fill in the form, we will reply as soon as possible.

Divisione Smile - Una Business Unit di CHS s.r.l.

Sede Legale & Operativa: ITALY - 26015 Soresina (CR) - Via Marzabotto, 16
Partita IVA e Codice Fiscale: IT 01443090194
Reg. Imp. CR-01443090194 - REA CR-0172009
Capitale Sociale: € 200.000,00 i.v.
Società soggetta ad attività di direzione e coordinamento di E.CF. S.A.S.
Sede legale: 1, Rue Renè Clair - BP 17 91350 GRIGNY (Francia)

Tel. (+39) 0323 883130
Fax (+39) 0323 867221

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